The massive incorporation of women in the labor market is undoubtedly one of the great success of the western world. However this has led the ranscendental fact that an essential element has missed: the practical daily cooking at home. The only example to follow today to mitigate this effect is to use the media mass communication, to reach a true and effective information and training to the population in order to regain the habit of cooking at home. This is unfortunately not the case.
And no doubt the best prescribers at that level are the Chefs, Culinary Schools and Restoration Companies, besides Communicators, Journalists, Doctors, etc.
The EVOO’s fatty acids are the best to use for cooking by human consumption. Today the scientific evidence and recognizes the detriment of the other vegetable and animal fats, to prevent most chronic and acute diseases of the civilization.
But the sad reality is that EVOO is not used for cooking. The same professionals, the CHEFS, recognize that they not cook with EVOO, limited to use in salad dressings, sauces or termination of certain cold dishes.
We must banish medical evidence, the old taboos on cooking with EVOO and provide scientifically established facts:
– EVOO Smoke Point, just the necessary
– The ratio Temperature / Time, essential
– The cost of using everyday EVOO in the house kitchen and Restaurants.
– The adoption of new Cooking formats
Knowledge of what happen with the combination of flavors and the mix of EVOO and Food, doing basic research on it is one important step. But finally what is the result of the intake of this plates on our health.
The present and the future of EVOO that we named now as “Premium” is to commercialize in other countries with an interest in their food Health care for better quality and life expectancy.
The best way to reach these international markets is to train the best Chefs, Chefs and Sous Chefs in the use and management of EVOO as the best healthy tool in the kitchen to be used every day.
Also emphasize the Media, consumer associations and opinion leaders in health issues.